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Product Engineering

Over the years of developing software, we have worked closely with our clients to not only deliver technically sound software, but also provide them with support in generating real bottom-line benefits with their products. Our efforts focus on creating a common understanding and purpose in the minds of our clients that goes beyond mere product functionality. For this, we have tested various workshop methods and have internalized those that establish a productive work environment and convey inspiring and impactful experiences to our clients.

When developing new products, it is imperative to capture the value our clients envision in their upcoming product in a quick but effective way. This is why we have acquired the method of Design Sprints. Pioneered by Google design teams in 2010, a Design Sprint is a five-day program that compresses months of ideation into a single workweek. Throughout a Design Sprint teams narrow down a specific problem, identify possible solutions and transfer these into hypotheses which are then tested. As a result, they short-cutted weeks of endless debate-cycles and had a tested prototype on their hands going forward. Inspired by the basic principles, we have refined the concept to offer our clients flexible Design Sprints timewise and with a unique delodi touch to the methodology.

The pursuit of happiness is one of the most elemental human endeavours. Happiness Thinking, invented by Thomas Schindler and Mela Chu, is a method utilizing the strive for happiness to help our clients to quickly acquire human-centered design thinking techniques. Since the first test-runs in early 2017, it has evolved into a standard method in our toolset, applying it in an array of scenarios from large-scale seminars for an international consultancy firm to more up close and personal workshops with other startups. In a one-day Happiness Thinking workshop, we immerse ourselves in the unique surroundings of each client and help them find solutions that translate into a concrete action plan how to implement design thinking methods in their organization and, as a side-effect, increase happiness in their work environment.

In order to reinforce the strategic direction of a project, leaders of today need to develop strong long-term visions. Former Singularity University Director Salim Ismail goes as far as calling these visions Massive Transformative Purposes (MTPs). With Future Modeling, developed by our friends at Knoweaux, we have added a fundamental method to our toolset to support change-makers and leaders in fleshing out their MTPs, laying the groundwork for impactful strategic decision-making. Future Modeling is an hands-on workshop method that encourages creativity and helps our clients actively work towards desirable futures instead of passively awaiting them.
 After a two-day Future-Modeling workshop you will have specified a concrete action plan leading to the development of future-proof strategies that fit right into your team’s ongoing innovation process.

Dr. Howard Moskowitz, renowned marketing research pioneer from Harvard University, has found that high inaccuracy in customer targeting leads to ineffective marketing messages and less revenue for companies across the board. This is why he has helped develop the methods of Fastlane to identify the exact motivation of the customers leading to the purchase of a specific product or service. These insights are acquired through rapid user research methods that draws direct insights from a pool of customers in only 48 hours. With these customer insights, the Fastlane method enables marketing decision-makers to distinguish between different customer segments and helps to quickly develop marketing strategies tailored for the individual needs of various target groups. We use "Fastlane" for the validation of product hypotheses in the development phase or offer the method in the context of marketing for a product launch.

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